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The approach
With the team we develop a script to increase customer experience. We do this by creating a role-play in “top” performances. We will rehearse this role-play script for four weeks and afterwards we evaluate and adjust the script.

Results
• exposure and elimination of possible bottlenecks
• increased staff creativity
• team members will be more independent
• team members are able to coach other team members
• more buyers then browsers
• team members discover the fun in working together
• staff will be have more fun in customer relations
Who’s involved?
Store managers, department managers, and sales people.
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