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The approach
With the team we develop a programme of back to back activities. In this situation we create an environment where people want to stay longer then they initially planned. The customers play the most important role because of their influence and involvement.
Elements in this programme are:
1. Guerrilla action and store experience
2. Story management; create events and topics
3. Scripts for top advice and top sales
4. Workshops and in store experiences

Results
• more traffic; active people draw customers
• high social involvement
• customers feel listened to and noticed
• development of a community; more loyalty
• tighter team work by increased working pleasure
Who’s involved?
Store managers, department managers, and sales people.
Case
The movie, we are working on it!
To Connect